In brief At the end of September, the European Federation of Pharmaceutical Industries and Associations (EFPIA) and the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) published a long-awaited Note for Guidance to assist their member companies with their use of social media and digital channels. The guidance aims to set out the areas that companies should consider when communicating on social media and other digital channels, and builds on existing guidance, including the Principles …
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